Digital transformation: a source of value in SMEs
The term “digital transformation” is already used and applied in many fields. What exactly lies behind this term, however, and how can VSEs/SMEs adapt? How will digitalisation make your everyday life easier and improve your position?
Every market is competitive and businesses must stand out. Digitalisation is one way of doing just that. Challenges relating to digital transformation are pushing businesses to reinvent themselves thoroughly. It brings significant change to the existing system and involves all the market participants by creating a new consumer trend. It is clear that consumers who are in contact with digital media are buying more and more often. For example, 62% of Internet users say that they have bought or ordered products and services online.
A company’s digital transformation therefore involves, among other things, integrating digital tools and technologies into the work environment. This integration must not be neglected because it requires providing personalised support for teams by training them to use these new tools, which is essential for ensuring that they are adopted. This in turn prevents the company from having tools with untapped potential.
As a result, these new tools help develop new services, improve competitiveness, enhance a company’s reputation, and more.
The advantages of digitalisation
Every day, heads of companies monitor KPIs (Key Performance Indicators) to steer their business and thereby identify the best communication channels, manage processes, identify potential improvements, increase visibility, and more.
To achieve all this, there are tools such as CRM and ERP, which help obtain, process, and analyse customer information.
As a result, the business develops the capacity to make use of the customer journey all the while targeting the expectations and needs of its prospects more effectively, and by identifying potential opportunities.
Every business should make use of its data so as to obtain market predictions and developments (price changes, risk analysis, robo-advisor, etc.).
Entrepreneurs should seek to improve their performance, face their competitors, and encourage innovation.
Indeed, businesses that have invested more and introduced digital services with a high added value continue to have a strategic advantage over their competitors, unlike a showcase website that does not bring any added value.
“We find our inspiration in the added value that we can bring to your business by introducing and developing digital tools,” emphasises Julien Gras, owner of Simpleet & CTO at Technolgy Partner BY Linc SA.
The first steps of digital transformation
As it can be complex, digital transformation requires businesses of all sizes to work iteratively. Changes that have more effect on processes must be supported so that they don’t have a negative impact. No longer a choice but a necessity affecting staff as well, it has become vital to focus on collaborative management.
As such, beginning by introducing functions on the company’s showcase website is the first step of this transition and requires little effort.
Promoting intramural and extramural communication, chatbots, scheduling appointments online, and price comparison websites can all be a good basis to start digitalising services.
Simpleet, a company digitalisation tool
Simpleet is a platform that allows scheduling appointments online, created with a view to putting in touch customers and professionals from the medical, legal, well-being, and automotive industries, in the simplest and most effective way possible. Simpleet gives the inhabitants of Luxembourg the opportunity to make an appointment, at any time of day and discreetly. With just a few clicks, you can choose a specialist in a given location and book an appointment! Customers are automatically informed when their appointment is accepted, and they receive reminders by email and text message to limit the number of forgotten appointments.
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